About Norlii & the Style


About Norlii & the Style


What is Norlii?

Norlii is a bimonthly Scandinavian Subscription Box shipping directly from Scandinavia to you. Based in Copenhagen, Denmark, Norlii has access to all the great Scandinavian design, most of which you won't find in the US.

The items in a Norlii box are carefully picked out and matched so that every box represents a whole in function and aesthetics. We have a new theme for every box. 


What is the Norlii style?

The Scandinavian style is simple and creates an elegant coziness. The Nordic home reflects nature and simplicity. The Scandinavian home is the center of life and is a place for you and your family to relax and recharge. The style seeks to create harmony within your home. Natural materials like ceramics, wood, skins, candles, cotton, wool, and linen are elements that enhance the connection to nature, so important in our day and time. The simple lines design and no clutter manifestation help create a calm home. Originated in the cold north, the Scandinavian decor style favors natural sunlight through large windows, a natural light that warms your soul. And when the sun goes down, you will see flickering candlelights to create Hygge (the Danish word for coziness),   a significant factor in the way the Scandinavians decorate their homes.


We know the brands, the market, and the style; let us help you create your own Scandinavian Home. 


Why the name 'Norlii'?

The name "Norlii" is the phonetic spelling of the Danish word 'Nordlig.' It translates into Northern, the geographical location we believe is the DNA of the Scandinavian style and lifestyle: the simplicity, the love of nature, the admiration of light, the hygge, and the coziness. It is all here for you. 



Let your Norlii journey begin now; we'd love to have you on board. 

About the Founder


My name is Linda, and I am the founder of Norlii and a born and raised Scandinavian. I have lived in Raleigh, NC, for five years and loved it. One thing I missed, though, is the Scandinavian aesthetics. Mostly I missed it in home decor when I need to refresh my home, but also the fresh and green wellness products, the organic gourmet snacks, and the casual and elegant fashion. I looked everywhere for a store that understood my need for minimalist designs, an essential urge to bring nature indoors, and the high quality of every item I bring to my home. Scandinavia has so much to offer in home decor, wellness products, snacks, clothes, accessories, etc. I love the style, and I want everybody to be able to experience it. My goal is to bring the essence of Scandinavia to the warm and embracing US. It's a perfect match. 


Warm regards, 

Linda Hasselbalch

Master of Arts in Danish Culture



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